While PlusOne was created for the demographic that needed true options the most, There was still a key opportunity to improve the current offerings where options are plenty. Throughout the process of learning about what formula compositions work best with paricular hair/scalp/skin types, I noticed a theme. The hustle was in full effect on those who were willing to believe the hype.

 Apparently, Men should smell like various buzzwords.

Fragrance game. There are complete product lines that focus solely on the concept of scents. The more pungent, the more male. Wackynames such as “Matterhorn” and “Pure Power Rush” allowe the rebranding/repackaging of the same old formulations be sold as an improvement over the last iteration. A truly fascinating phenomenon. And so far, a profitable one.

Real Men don’t need to think, they just need to AWESOME.

Unecessary package design. You’ve seen it. Part Transformer, Part Lamboghini, all MAN. And of course – CHICKS. However, flip that bottle over, and there are more colors, gelitans and fragrances rather than effective formula. Got ’em. And the cash comes pouring in. And upon further thought – what type of “chick” is attracted to a person who uses this stuff? Just a thought.

.00002% of turnip rind should do it.

Fruit/Herb Extracts. Cucumber infused, tigerlilly, alvocado. Agave melon, hibiscus with a calculated splash of argan oil reduction. Sounds fancy, but how raw are these extracts and what’s the purpose of including them? Well, once explained and once understood how much Tigerlilly would actually be needed to produce effect – you’ll wonder how much they need to pay you for past purchases.


 The most advanced formulations without all the extra

From formulation to containment, PlusOne includes ONLY what is needed to produce incredibly target results. PlusOne does not include fragrance for a reason. When you spend a considerable amount on your favorite cologne, why would you want it to wrestle with the scent of several different grooming products? It all comes down to having precision in your groming regimine. If you require a product line that compliments the style you wish to project to the world – PlusOne is the ONLY line to deliver.