Important Things to Remember to Keep Your Website Visible in SERPs
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
The release of Penguin 4 happened at the same time for all countries and languages around the world. This means that all websites will consistently experience the same impact independent of their location. Penguin 4 guidelines are the same but then they are now applied real-time. With real time, every time there are updates on information about your pages and their links, you page ranking can change. So, both the positive and negative impacts of your actions will become noticeable faster. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.
And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.
Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
Another downside is because you will never be informed if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
You position in the SERPs should be constantly monitored, in other words. If you want to keep informed, then you need to set up regular email alerts on position changes.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.
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