“If it ain’t broke don’t fix it.” I believe this has been the prevailing attitude in Ethnic/Multi-Cultural Men’s haircare industry. Consider this: There have been countless pomade remixes and remakes since the likes of what you see here.
Sometimes the branding has been updated to reflect contemporary style, but the ingredient list tells the same old story. And Cleansing/Conditioning? All but non-existent. How about shaving? Scraping smelly creams, expensive subscription based saftey razor/pproduct combos are far from the innovative solution we seek.
Plus One is the only TRULY modernized system that features advancements in formulation and method for Ethnic/Bi-Racial Men. From products that will bring optimal hydration without a hint of grease or wax which can leave the scalp and hair unable to breathe.
Plus One has been engineered with the finest ingredients and carefully balanced formulations for optimal ph from the scalp to the follicle tip. The result? Naturally deep luxurious waves and curls that never greasy or filmy to the touch. Razor shaves finally achieved leaving skin so smooth and bump free it would seem like a miracle.
Simply put, Plus One has the most targeted and focused formulations that will work better than anything you’ve ever tried before.
PlusOne was engineered to be much different than anything you’ve used before. Which is why I needed to invent a complete solution to address the main issues with the bottles and containers available today.
The days of having to cut open or scrape bottles, turn upside down dilute bottles with water in order to get remaining product out are long gone.
I designed, engineered and Patented the PlusOne family of containers myself. I sucessfully changed the geometry used in airless pumping methods to deliver an entirely new technology. I designed a railing system that creates a seamless, single form factor while allowing independent formulations to be dispensed for the only true 2-in-1 offering.
The containers even feature a cap assembly that utilizes push button dispensing and positionable spout. Which when recessed, the spout features an anti-dispense design so you never have to worry about accidentally shampooing/conditioning your favorite gymbag.
These are just some of the engineering features that have been implemented, and were an absolute necessity when housing the advance formulations of PlusOne. No compromises.
I believe one of the first things we notice in design is not necesarrily the thing seen which impacts us, rather the feeling created upon it’s view wthat resonates long after. PlusOne is definately inline with this logic. At the forefront is minimal design. PlusOne’s design language serves as a filter, fostering intrigue and connection to those with a refined pallate, resulting in the desire to examine the complete depth of the offering.
Although featuring masculine lines, tones of dark brush nickel and gunmetal – The PlusOne aesthetic does not require the overt bullhorn of masculinity most popular products need in order to sell.
PlusOne is also heavily influenced by technology. The multi-function and extensible concepts we have been conditioned to expect from our devices are ever present in PlusOne’s design. Each core formulation can be considered root, while having a complimentary suite of formulations that can be paired and connected to deliver an even more precise grooming experience.
From top to bottom, inside and out – PlusOne is the most well thought out Men’s line on the market in decades.
PlusOne was originally designed to be a salon exclusive product line. As I practice barbering, I have a long held understanding that waiting for a vendor to come by to hopefully have the products I carry for my clients is not the best way to do business.
By now I had hoped the product vendor business would have utilized a for of technology to distribute products more efficiently. Well, that has yet to happen. Which was another reason why I knew PlusOne was needed.
Gone are the days where we as professionals have to recommend a multitude of products just for our customers to obtain their grooming goals. No more waiting on vendors or hoping they ordered enough of what the clients want.
PlusOne’s concept is simple. You want the cleanser, it will be immediately delivered to you. Needing some pre shave and post shave? On it’s way. PlusOne eliminates the upsell, inconvenience and the many other hardships while stuck under vendors for salon exclusives.